The Moderating influence of client sophistication on relationships within business-to-business credence service markets.

Date

2009

Advisors

Journal Title

Journal ISSN

ISSN

0885-8624

Volume Title

Publisher

Emerald

Type

Article

Peer reviewed

Yes

Abstract

Description

Keywords

Citation

Garry, T. and Harwood, T. (2009) The Moderating influence of client sophistication on relationships within business-to-business credence service markets., Journal of Business and Industrial Marketing, Special Issue: Relationship Marketing Summit: Time to Integrate Perspectives, 24, (5 & 6), pp. 380-388.

Rights

Research Institute

Institute of Creative Technologies (IOCT)