The Moderating influence of client sophistication on relationships within business-to-business credence service markets.
Date
2009
Authors
Advisors
Journal Title
Journal ISSN
ISSN
0885-8624
Volume Title
Publisher
Emerald
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Garry, T. and Harwood, T. (2009) The Moderating influence of client sophistication on relationships within business-to-business credence service markets., Journal of Business and Industrial Marketing, Special Issue: Relationship Marketing Summit: Time to Integrate Perspectives, 24, (5 & 6), pp. 380-388.