Active media: A framework for digital media effectiveness.

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dc.contributor.authorAlio, J.
dc.contributor.authorIbrahim, M.
dc.contributor.authorPickton, David W.
dc.contributor.authorBassford, Marie
dc.date.accessioned2010-04-14T08:43:28Z
dc.date.available2010-04-14T08:43:28Z
dc.date.issued2008
dc.identifier.citationAlio, J. et al. (2008) Active media: A framework for digital media effectiveness. 2008 International Conference on Innovations in Information Technology, IIT 2008; Al Ain, pp.163-167en
dc.identifier.doihttps://doi.org/10.1109/INNOVATIONS.2008.4781661
dc.identifier.isbn9781424433964
dc.identifier.urihttp://hdl.handle.net/2086/3705
dc.language.isoenen
dc.publisherIEEEen
dc.researchgroupCompetitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.titleActive media: A framework for digital media effectiveness.en
dc.typeConferenceen

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