The reluctant transition from modernistic business model myopia: paradigms, trajectories and the role of generational change

Date

2023-12-31

Advisors

Journal Title

Journal ISSN

ISSN

2271-2127

Volume Title

Publisher

Cairn

Type

Article

Peer reviewed

Yes

Abstract

This conceptual paper surfaces the oft-overlooked, yet hegemonic, influence of the modernistic paradigm on the frames of reference of many extant business modelling. Broadly, business models generally concern the ability to understand, predict and create (economic) value. The argument identifies the role of positivism (within umbrella modernism) operating through many models and considers alternative approaches and understandings to a positivistic lens. By way of response the paper points at the Critical Management Studies (CMS) insights. Equally, and in tandem, the paper signals the emergent potent impact and influence of contemporary experiences of, and commentaries on, extremes, generational theory, sustainability and the circular economy as forcing transformation in modernistic habits and thinking regarding business models and, above all, the values underpinning them.

Description

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.

Keywords

Business Models, Modernism, Critical Management Studies, Extremes, Generational Theory

Citation

Stokes, P. (2023) The reluctant transition from modernistic business model myopia: paradigms, trajectories and the role of generational change, Question de Management, 44: pp. 183-193

Rights

Attribution-NonCommercial-NoDerivs 2.0 UK: England & Wales
http://creativecommons.org/licenses/by-nc-nd/2.0/uk/

Research Institute

Centre for Enterprise and Innovation (CEI)