Stakeholder engagement: A green business model indicator

Date

2014-12-30

Advisors

Journal Title

Journal ISSN

ISSN

2212-5671

Volume Title

Publisher

Elsevier

Type

Conference

Peer reviewed

Yes

Abstract

Green business models have the potential to deliver a much better performance compared to the conventional business models in this age of sustainability. Stakeholder engagement is considered one of the key elements to help facilitate an increased uptake of green business models. There is limited research available on principles and mechanisms to enhance stakeholder engagement. This paper aims to investigate principles for engaging stakeholder in the context of the UK construction industry as a means towards achieving a green business model transformation. Qualitative research was used to investigate the practice of stakeholder engagement with 19 managers and academics in the construction sector. Semi- structured interviews were conducted with these professionals and thematic analysis was used to identify themes that display effective stakeholder engagement practice. The findings suggest that stakeholder engagement is a driver contributing towards an organizations success and it can help green business models implementation. Practices, of stakeholders engagement, emerge from the data include: top level support; staff empowerment; incentive and reward; collaboration; effective communication; understanding clients need; being proactive; interacting early with clients; building relationships; partnering; and matching or facilitating different services. Companies’ ability to interact and engage with stakeholder will be a major game changer on the competition environment. Thus, competencies around stakeholders’ engagement will be a high priority in the future.

Description

PhD study This is an Open Access article and is freely available via the publisher's webpage. Follow the DOI link for full text.

Keywords

Communication, empowerment, key resources, relationship, stakeholder engagement

Citation

Abuzeinab, A., and Arif, M. (2014) Stakeholder engagement: A green business model indicator. 4th International Conference on Building Resilience, Building Resilience 2014, 8-10 September 2014, Salford Quays, United kingdom, 18, pp. 505-512

Rights

Research Institute

Institute of Architecture