Ephemeral Consumerism: Crossing Territories of the Indian Female Body

Date

2017

Advisors

Journal Title

Journal ISSN

ISSN

DOI

Volume Title

Publisher

Advances in Consumer Research

Type

Article

Peer reviewed

Yes

Abstract

Few consumer studies focus on movement from rural to urban spheres as an ephemeral phenomenon. Using data gathered from young urban and rural women attending an all-girls college in New Delhi, we illustrate how bodily territoriality is acted out through consumption choices to be used as part of ‘territorial negotiation’.

Description

Keywords

consumers, India

Citation

Bhogal-Nair, A. and Lindridge, A. (2017) Ephemeral Consumerism: Crossing Territories of the Indian Female Body. Advances in Consumer Research, 45, pp. 394-396

Rights

Research Institute

Centre for Enterprise and Innovation (CEI)