Ephemeral Consumerism: Crossing Territories of the Indian Female Body
Date
2017
Authors
Advisors
Journal Title
Journal ISSN
ISSN
DOI
Volume Title
Publisher
Advances in Consumer Research
Type
Article
Peer reviewed
Yes
Abstract
Few consumer studies focus on movement from rural to urban spheres as an ephemeral phenomenon. Using data gathered from young urban and rural women attending an all-girls college in New Delhi, we illustrate how bodily territoriality is acted out through consumption choices to be used as part of ‘territorial negotiation’.
Description
Keywords
consumers, India
Citation
Bhogal-Nair, A. and Lindridge, A. (2017) Ephemeral Consumerism: Crossing Territories of the Indian Female Body. Advances in Consumer Research, 45, pp. 394-396