The Role of Heritage in Regional Design Identity and Brand Value

Date

2017-11-02

Advisors

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ISSN

DOI

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Presentation

Peer reviewed

Abstract

Description

Keywords

heritage, value offering, brand identity, value structure, company, competence, cultural value, authenticity, museums, regional design identity, epistemic clusters

Citation

Baines, E. (2017) ‘The Role of Heritage in Regional Design Identity and Brand Value’. In: The Value of Heritage in Textiles and Clothing Session, Leicester Business Festival, 2nd November 2017

Rights

Research Institute

Institute of Art and Design