Optimising value co-creation and capture within experience environments: The application of a business model to the Machinima community.
Date
2009-12
Authors
Garry, Tony
Harwood, Tracy
Journal Title
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DOI
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Publisher
Peer reviewed
Yes
Abstract
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Citation
Garry, T. and Harwood, T. (2009). Optimising value co-creation and capture within experience environments: The application of a business model to the Machinima community, Proceedings of Australia and New Zealand Marketing Academy Annual Conference, 30 Nov-2 Dec, Monash University, Melbourne: Australia.
Research Institute
Institute of Creative Technologies (IOCT)