Optimising value co-creation and capture within experience environments: The application of a business model to the Machinima community.

Date

2009-12

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Type

Conference

Peer reviewed

Yes

Abstract

Description

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Citation

Garry, T. and Harwood, T. (2009). Optimising value co-creation and capture within experience environments: The application of a business model to the Machinima community, Proceedings of Australia and New Zealand Marketing Academy Annual Conference, 30 Nov-2 Dec, Monash University, Melbourne: Australia.

Rights

Research Institute

Institute of Creative Technologies (IOCT)