Publish or perish: ensuring our journals don’t fail us

Abstract

This omnibus paper brings together a number of esteemed editors and associate editors in order to share a variety of perspectives on academic publishing within the marketing discipline. Together, they provide glimpses into current thinking on some of the most pressing and current debates which we are struggling with, for example: impact, originality, bias, alienation, and the need for communities of thought. Polyvocally, this omnibus reflects on the many failures of our discipline and provides some routes forward in reframing our field’s epistemic assumptions.

Description

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.

Keywords

Citation

Preece, C. et al. (2023) Publish or perish: ensuring our journals don’t fail us. Journal of Marketing Management, 39 (9-10), pp. 841-851

Rights

CC0 1.0 Universal
http://creativecommons.org/publicdomain/zero/1.0/

Research Institute