Engaging the right mindset in qualitative marketing research.

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dc.contributor.authorNancarrow, C.
dc.contributor.authorBarker, A.
dc.contributor.authorWright, L. T.
dc.date.accessioned2009-12-18T10:04:37Z
dc.date.available2009-12-18T10:04:37Z
dc.date.issued2001
dc.identifier.citationNancarrow, C.m Barker, A. and Wright, L. T. (2001) Engaging the right mindset in qualitative marketing research. Marketing Intelligence & Planning Journal, 19 (4), pp. 236 - 243.en
dc.identifier.doihttps://doi.org/10.1108/EUM0000000005561
dc.identifier.issn0263-4503
dc.identifier.urihttp://hdl.handle.net/2086/3160
dc.language.isoenen
dc.peerreviewedYesen
dc.publisherMCB University Pressen
dc.titleEngaging the right mindset in qualitative marketing research.en
dc.typeArticleen

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