Engaging the right mindset in qualitative marketing research.

Date

2001

Advisors

Journal Title

Journal ISSN

ISSN

0263-4503

Volume Title

Publisher

MCB University Press

Type

Article

Peer reviewed

Yes

Abstract

Description

Keywords

Citation

Nancarrow, C.m Barker, A. and Wright, L. T. (2001) Engaging the right mindset in qualitative marketing research. Marketing Intelligence & Planning Journal, 19 (4), pp. 236 - 243.

Rights

Research Institute