Humans needed, more than ever

dc.contributor.authorGregory, Anne
dc.contributor.authorVirmani, Swati
dc.contributor.authorValin, Jean
dc.date.accessioned2024-02-05T16:16:16Z
dc.date.available2024-02-05T16:16:16Z
dc.date.issued2023-08-19
dc.description.abstractNew research from the Chartered Institute of Public Relations (CIPR) has found that up to 40% of tasks performed by public relations professionals are now assisted by AI tools. The report reveals that, while the adoption of AI tools has accelerated, they are still not widely used even though they make task execution more efficient and effective.
dc.funderNo external funder
dc.identifier.citationGregory, A., Virmani, S. and Valin, J. (2023) Humans needed, more than ever. CIPR report
dc.identifier.urihttps://newsroom.cipr.co.uk/humans-needed-more-than-ever-new-cipr-ai-in-pr-report-finds-ai-tools-assisting-with-40-of-pr-tasks/
dc.identifier.urihttps://hdl.handle.net/2086/23511
dc.language.isoen
dc.publisherChartered Institute of Public Relations (CIPR)
dc.researchinstituteInstitute for Applied Economics and Social Value (IAESV)
dc.titleHumans needed, more than ever
dc.typeTechnical Report

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