Humans needed, more than ever
dc.contributor.author | Gregory, Anne | |
dc.contributor.author | Virmani, Swati | |
dc.contributor.author | Valin, Jean | |
dc.date.accessioned | 2024-02-05T16:16:16Z | |
dc.date.available | 2024-02-05T16:16:16Z | |
dc.date.issued | 2023-08-19 | |
dc.description.abstract | New research from the Chartered Institute of Public Relations (CIPR) has found that up to 40% of tasks performed by public relations professionals are now assisted by AI tools. The report reveals that, while the adoption of AI tools has accelerated, they are still not widely used even though they make task execution more efficient and effective. | |
dc.funder | No external funder | |
dc.identifier.citation | Gregory, A., Virmani, S. and Valin, J. (2023) Humans needed, more than ever. CIPR report | |
dc.identifier.uri | https://newsroom.cipr.co.uk/humans-needed-more-than-ever-new-cipr-ai-in-pr-report-finds-ai-tools-assisting-with-40-of-pr-tasks/ | |
dc.identifier.uri | https://hdl.handle.net/2086/23511 | |
dc.language.iso | en | |
dc.publisher | Chartered Institute of Public Relations (CIPR) | |
dc.researchinstitute | Institute for Applied Economics and Social Value (IAESV) | |
dc.title | Humans needed, more than ever | |
dc.type | Technical Report |
Files
License bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- license.txt
- Size:
- 4.2 KB
- Format:
- Item-specific license agreed upon to submission
- Description: