Humans needed, more than ever

Date

2023-08-19

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Publisher

Chartered Institute of Public Relations (CIPR)

Type

Technical Report

Peer reviewed

Abstract

New research from the Chartered Institute of Public Relations (CIPR) has found that up to 40% of tasks performed by public relations professionals are now assisted by AI tools. The report reveals that, while the adoption of AI tools has accelerated, they are still not widely used even though they make task execution more efficient and effective.

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Citation

Gregory, A., Virmani, S. and Valin, J. (2023) Humans needed, more than ever. CIPR report

Rights

Research Institute

Institute for Applied Economics and Social Value (IAESV)