Humans needed, more than ever
Date
2023-08-19
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Chartered Institute of Public Relations (CIPR)
Type
Technical Report
Peer reviewed
Abstract
New research from the Chartered Institute of Public Relations (CIPR) has found that up to 40% of tasks performed by public relations professionals are now assisted by AI tools. The report reveals that, while the adoption of AI tools has accelerated, they are still not widely used even though they make task execution more efficient and effective.
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Citation
Gregory, A., Virmani, S. and Valin, J. (2023) Humans needed, more than ever. CIPR report