Advertising Strategies in the Interwar British Printed Textile Industry
dc.cclicence | CC-BY-NC | en |
dc.contributor.author | Baines, E. | en |
dc.date.accessioned | 2018-03-27T09:13:12Z | |
dc.date.available | 2018-03-27T09:13:12Z | |
dc.date.issued | 2006-08 | |
dc.funder | n/a | en |
dc.identifier.citation | Baines, E. (2006) Advertising Strategies in the Interwar British Printed Textile Industry. In: IEHC Helsinki 2006 (International Economic History Conference) in Session 53: Cultural/ Cross-Cultural Advertising and Promotion: the Nexus of Media, Culture and Economics, University of Helsinki, 20th-25th August 2006. | en |
dc.identifier.uri | http://hdl.handle.net/2086/15602 | |
dc.language.iso | en | en |
dc.projectid | n/a | en |
dc.researchgroup | Creative and Cultural Industries | en |
dc.researchinstitute | Institute of Art and Design | en |
dc.subject | advertising strategy, promotion, B2B and B2C, industry structure, brand, competences, sublation effect | en |
dc.title | Advertising Strategies in the Interwar British Printed Textile Industry | en |
dc.type | Conference | en |
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