Advertising Strategies in the Interwar British Printed Textile Industry

dc.cclicenceCC-BY-NCen
dc.contributor.authorBaines, E.en
dc.date.accessioned2018-03-27T09:13:12Z
dc.date.available2018-03-27T09:13:12Z
dc.date.issued2006-08
dc.fundern/aen
dc.identifier.citationBaines, E. (2006) Advertising Strategies in the Interwar British Printed Textile Industry. In: IEHC Helsinki 2006 (International Economic History Conference) in Session 53: Cultural/ Cross-Cultural Advertising and Promotion: the Nexus of Media, Culture and Economics, University of Helsinki, 20th-25th August 2006.en
dc.identifier.urihttp://hdl.handle.net/2086/15602
dc.language.isoenen
dc.projectidn/aen
dc.researchgroupCreative and Cultural Industriesen
dc.researchinstituteInstitute of Art and Designen
dc.subjectadvertising strategy, promotion, B2B and B2C, industry structure, brand, competences, sublation effecten
dc.titleAdvertising Strategies in the Interwar British Printed Textile Industryen
dc.typeConferenceen

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