Advertising Strategies in the Interwar British Printed Textile Industry
Date
2006-08
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Peer reviewed
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Keywords
advertising strategy, promotion, B2B and B2C, industry structure, brand, competences, sublation effect
Citation
Baines, E. (2006) Advertising Strategies in the Interwar British Printed Textile Industry. In: IEHC Helsinki 2006 (International Economic History Conference) in Session 53: Cultural/ Cross-Cultural Advertising and Promotion: the Nexus of Media, Culture and Economics, University of Helsinki, 20th-25th August 2006.