Advertising Strategies in the Interwar British Printed Textile Industry

Abstract

Description

Keywords

advertising strategy, promotion, B2B and B2C, industry structure, brand, competences, sublation effect

Citation

Baines, E. (2006) Advertising Strategies in the Interwar British Printed Textile Industry. In: IEHC Helsinki 2006 (International Economic History Conference) in Session 53: Cultural/ Cross-Cultural Advertising and Promotion: the Nexus of Media, Culture and Economics, University of Helsinki, 20th-25th August 2006.

Rights

Research Institute

Institute of Art and Design