Empowering students to reframe ‘sustainability’ in the marketing curriculum
Date
2021-07
Authors
Advisors
Journal Title
Journal ISSN
ISSN
DOI
Volume Title
Publisher
Academy of Marketing 2021
Type
Conference
Peer reviewed
Yes
Abstract
Description
Keywords
Sustainability, Marketing
Citation
Cook J., and Mabe R., (2021) Empowering students to reframe ‘sustainability’ in the marketing curriculum, Academy of Marketing Conference, July 2021