Co-creation and ambiguous ownership within virtual communities: The case of the Machinima community
Date
2014
Authors
Advisors
Journal Title
Journal ISSN
ISSN
Volume Title
Publisher
Wiley
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Harwood, T. and Garry, T. (2014) Co-creation and ambiguous ownership within virtual communities: The case of the Machinima community. Journal of Consumer Behaviour, 13 (2), pp. 148-156