Co-creation and ambiguous ownership within virtual communities: The case of the Machinima community
Date
2014
Authors
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Journal Title
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ISSN
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Publisher
John Wiley & Sons
Type
Article
Peer reviewed
Yes
Abstract
Description
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Citation
Harwood, T. and Garry, T. (2014) Co-creation and ambiguous ownership within virtual communities: The case of the Machinima community. Journal of Consumer Behaviour, 13 (2), pp. 148-156