The CRM imperative - practice vs theory in the telecommunications industry.
Date
2002
Authors
Advisors
Journal Title
Journal ISSN
ISSN
1350-2328
Volume Title
Publisher
Henry Stewart Publications
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Wright, L. T., Stone, M. and Abbott, J. (2002) The CRM imperative - practice vs theory in the telecommunications industry. Journal of Database Marketing, 9 (4), pp. 339-349.