Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan

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dc.cclicenceCC-BY-NCen
dc.contributor.authorWohlfeil, Markus
dc.date.acceptance2017-09-30
dc.date.accessioned2019-04-09T12:20:27Z
dc.date.available2019-04-09T12:20:27Z
dc.date.issued2018-01-29
dc.description.abstractEver since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday culture and market economy, and the focus of increasing study. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity and what this parasocial fan relationship means in their life. Based on an in-depth insider study of a consumer’s fan relationship with a film actress, the book provides unique insights into the celebrity-fan relationship, revealing the meaning it has for the consumer in everyday life, and how it evolves and expresses itself over time. While this book is primarily located within the field of consumer research, fandom and celebrity are of interest to a variety of academic disciplines. It will appeal to an interdisciplinary audience from marketing and consumer research, film studies, media studies, cultural studies, and sociology.en
dc.funderNo external funderen
dc.identifier.citationWohlfeil, M. (2018) Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan. Routledge Interpretive Marketing Research Series No. 25, Basingstoke: Routledge.en
dc.identifier.doihttps://doi.org/10.4324/9781351173483
dc.identifier.isbn9780815387275
dc.identifier.urihttps://www.dora.dmu.ac.uk/handle/2086/17701
dc.language.isoenen
dc.peerreviewedYesen
dc.projectidN/Aen
dc.publisherRoutledgeen
dc.subjectCelebrity Fandomen
dc.subjectFilm Star Fandomen
dc.subjectConsumer Appeal of a Celebrityen
dc.subjectFilm Starsen
dc.subjectParasocial Consumer Fan relationships with a Film Star/Celebrityen
dc.subjectNarrative Transportation Theoryen
dc.subjectAutoethnographyen
dc.subjectConceptualisations of Fansen
dc.subjectExperiential Consumptionen
dc.subjectFilm Marketingen
dc.subjectFilm/Movie Consumptionen
dc.titleCelebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fanen
dc.typeBooken

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