Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films.
Date
2010
Advisors
Journal Title
Journal ISSN
ISSN
0267-257X
Volume Title
Publisher
Academic Press
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Takhar, A. et al. (2010) Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films. Journal of Marketing Management, 26 (11-12), pp. 1057-1073