Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films.

Date

2010

Authors

Takhar, Amandeep
Maclaran, Pauline
Parsons, Elizabeth
Broderick, Anne

Advisors

Journal Title

Journal ISSN

ISSN

0267-257X

DOI

https://doi.org/10.1080/0267257X.2010.508978

Volume Title

Publisher

Academic Press

Type

Article

Peer reviewed

Yes

Abstract

Description

Keywords

Citation

Takhar, A. et al. (2010) Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films. Journal of Marketing Management, 26 (11-12), pp. 1057-1073

URI

http://hdl.handle.net/2086/5042

Rights

Research Institute

Collections

School of Leadership, Management and Marketing