Cyborgian encounters in relationship marketing contexts
Date
2017-09-12
Authors
Advisors
Journal Title
Journal ISSN
ISSN
DOI
Volume Title
Publisher
International Colloquium on Relationship Marketing
Type
Conference
Peer reviewed
Yes
Abstract
The paper discusses the theoretical development and concepts that may apply to a new class of human-robot relationship for marketing contexts. The presentation will discuss the preliminary findings into how firms/brands may integrate cyborgian service actors into their propositions.
Description
Keywords
cyborg, AI, service encounter
Citation
Harwood, T. and Garry, T. (2017) Cyborgian encounters in relationship marketing contexts. International Colloquium on Relationship Marketing, Munich School of Management, 12-14 September