Cyborgian encounters in relationship marketing contexts

Date

2017-09-12

Advisors

Journal Title

Journal ISSN

ISSN

DOI

Volume Title

Publisher

International Colloquium on Relationship Marketing

Type

Conference

Peer reviewed

Yes

Abstract

The paper discusses the theoretical development and concepts that may apply to a new class of human-robot relationship for marketing contexts. The presentation will discuss the preliminary findings into how firms/brands may integrate cyborgian service actors into their propositions.

Description

Keywords

cyborg, AI, service encounter

Citation

Harwood, T. and Garry, T. (2017) Cyborgian encounters in relationship marketing contexts. International Colloquium on Relationship Marketing, Munich School of Management, 12-14 September

Rights

Research Institute

Institute of Creative Technologies (IOCT)