Micro-moments in macro-situations
Date
2022-07-10
Authors
Advisors
Journal Title
Journal ISSN
ISSN
DOI
Volume Title
Publisher
Cross Productions
Type
Article
Peer reviewed
Yes
Abstract
After hearing from a business school professor about the phenomenon of micro-moments, we wanted to know more about how these tiny interactions can have a big impact on an organisation, affecting its people and its culture
Description
Article in practitioner magazine
Keywords
Micro-moments, macro-situations, paradigms
Citation
Stokes, P. and Smith, K. (2022) Micro-moments in macro-situations, Real Entrepreneurs’ Magazine, 2, pp. 62-63