Improving marketing communication & innovation Strategies in the small business ontext

Date

2001-03-01

Advisors

Journal Title

Journal ISSN

ISSN

0921-898X

Volume Title

Publisher

Small Business Economics

Type

Article

Peer reviewed

Abstract

Description

Keywords

RAE 2008, UoA 36 Business and Management Studies

Citation

Wright, L.T. and Narrow, C. (2001) Improving marketing communication & innovation Strategies in the small business ontext. Small Business Economics, 16 (2), pp. 113-123.

Rights

Research Institute