Integrated marketing for SMEs in the global marketplace.
Date
2006
Authors
Advisors
Journal Title
Journal ISSN
ISSN
1746-0166
Volume Title
Publisher
Henry Stewart Publications
Type
Article
Peer reviewed
No
Abstract
Description
Keywords
Citation
Wright, L. T., ul-Haq, R. and Oktemgil, M. (2006) Integrated marketing for SMEs in the global marketplace. Journal of Direct, Data and Digital Marketing Practice, 7 (3), pp. 216-238.