Public Service Broadcasting: The challenge of representing ethnic minority audiences

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dc.cclicenceCC-BY-NCen
dc.contributor.authorAujla-Sidhu, Gurvinderen
dc.date.acceptance2016-01-11en
dc.date.accessioned2016-04-08T09:42:55Z
dc.date.available2016-04-08T09:42:55Z
dc.date.issued2016-03
dc.description.abstractThis paper examines the problems the BBC in engaging and representing minority audiences. The Director General of the BBC, Tony Hall, has claimed that he wants the future BBC to “represent every family and community in the UK” (June 2014). Not an easy feat when the BBC’s own research indicates that it is failing to attract ethnic minority audiences (BBC Service Review 2012). Critics such as Hall (1990) have suggested the problem is the media construction of “race” as an issue and its definitions. The paper will focus on the BBC Asian Network, a radio station which was almost closed down in 2010, ostensibly because it was the most expensive BBC radio service to operate, and had very low listener figures. Producers and Editors explain the issues they face in attracting and retaining the target audience.en
dc.explorer.multimediaNoen
dc.funderN/Aen
dc.identifier.citationAujla-Sidhu, G. (2016) Public Service Broadcasting: The challenge of representing ethnic minority audiences. For(E)Dialogue, 1 (1), pp. 40-51en
dc.identifier.doihttps://doi.org/10.29311/for(e)dialogue.v1i1.531
dc.identifier.urihttp://hdl.handle.net/2086/11844
dc.language.isoenen
dc.peerreviewedYesen
dc.projectidN/Aen
dc.publisherUniversity of Leicester Open Journalsen
dc.researchgroupMedia Discourse Group
dc.researchinstituteMedia Discourse Centre (MDC)en
dc.subjectEthnic Minoritiesen
dc.subjectrepresentation and Public Service Broadcastingen
dc.subjectBBCen
dc.subjectAsianen
dc.subjectBBC Asian Networken
dc.titlePublic Service Broadcasting: The challenge of representing ethnic minority audiencesen
dc.typeArticleen

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