The management issues.
Date
2011-03-01
Authors
Advisors
Journal Title
Journal ISSN
ISSN
DOI
Volume Title
Publisher
Gower
Type
Book chapter
Peer reviewed
No
Abstract
Clients buy designs, but also clear, relevant, informed and surprising opinions.
Description
Moves the management of design consultancies up from everyday practical and design quality issues toward trend analysis, clear communications, research, science, and technology
Keywords
management, research, client behaviour, purchasing design services
Citation
Woudhuysen, J. (2011) The management issues. In: Preddy, S. ed. How to run a successful design business. Farnham: Gower, pp. 87-92