Investigating the drivers of product innovation in emerging markets: The African perspective

African firms have made significant progress in product innovation over the past decade through human capital development efforts and firm competitiveness. Undoubtedly, both human capital development and firm competitiveness have become the main source of strength for product innovation initiatives among African firms. However, these firms need to continuously focus on talent hunting and development as well as promoting strategic collaborations to reap the full benefit of product innovation activities.