The role of academics and analysts in misleading businesses - The case of customer relationship management.

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dc.contributor.authorStone, M.
dc.contributor.authorWoodcock, N.
dc.contributor.authorStarkey, M.
dc.date.accessioned2009-12-14T16:45:47Z
dc.date.available2009-12-14T16:45:47Z
dc.date.issued2003
dc.identifier.citationStone, M., Woodcock, N. and Starkey, M. (2003) The role of academics and analysts in misleading businesses - The case of customer relationship management. Journal of Database Marketing and Customer Strategy Management, 11 (2), pp. 121-134.en
dc.identifier.doihttps://doi.org/10.1057/palgrave.dbm.3240213
dc.identifier.issn1741-2439
dc.identifier.urihttp://hdl.handle.net/2086/3110
dc.language.isoenen
dc.peerreviewedYesen
dc.publisherHenry Stewart Publicationsen
dc.titleThe role of academics and analysts in misleading businesses - The case of customer relationship management.en
dc.typeArticleen

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