The role of academics and analysts in misleading businesses - The case of customer relationship management.
Date
2003
Authors
Advisors
Journal Title
Journal ISSN
ISSN
1741-2439
Volume Title
Publisher
Henry Stewart Publications
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Stone, M., Woodcock, N. and Starkey, M. (2003) The role of academics and analysts in misleading businesses - The case of customer relationship management. Journal of Database Marketing and Customer Strategy Management, 11 (2), pp. 121-134.