You Are Who You Follow: The Impact of Fitness Influencers on Food Consumption and Identity.
Date
2020-10-03
Advisors
Journal Title
Journal ISSN
ISSN
DOI
Volume Title
Publisher
Association of Consumer Research
Type
Conference
Peer reviewed
Yes
Abstract
This paper builds on prior consumer research relating to food and identity construction. By looking at how online fitness influencers, impact the food consumption and identity, of young millennials in the U.K. it is evident that participants were influenced by online fitness influencers, in negotiating their self and collective identity.
Description
Keywords
Food, Identity, Social Media Influencers, Fitness Influencers
Citation
Takhar, A., Magede, T. and Walker, J. (2020) You Are Who You Follow: the Impact of Fitness Influencers on Food Consumption and Identity. NA - Advances in Consumer Research, 48, pp.1228-1229