You Are Who You Follow: The Impact of Fitness Influencers on Food Consumption and Identity.

Date

2020-10-03

Advisors

Journal Title

Journal ISSN

ISSN

DOI

Volume Title

Publisher

Association of Consumer Research

Type

Conference

Peer reviewed

Yes

Abstract

This paper builds on prior consumer research relating to food and identity construction. By looking at how online fitness influencers, impact the food consumption and identity, of young millennials in the U.K. it is evident that participants were influenced by online fitness influencers, in negotiating their self and collective identity.

Description

Keywords

Food, Identity, Social Media Influencers, Fitness Influencers

Citation

Takhar, A., Magede, T. and Walker, J. (2020) You Are Who You Follow: the Impact of Fitness Influencers on Food Consumption and Identity. NA - Advances in Consumer Research, 48, pp.1228-1229

Rights

Research Institute

Institute for Applied Economics and Social Value (IAESV)