Enhancing the Tourism Experience through Mobile Augmented Reality: Challenges and Prospects’

Date

2012-07-25

Advisors

Journal Title

Journal ISSN

ISSN

Volume Title

Publisher

INTECH

Type

Article

Peer reviewed

Yes

Abstract

This paper discusses the use of Augmented Reality (AR) applications for the needs of tourism. It describes the technology’s evolution from pilot applications into commercial mobile applications. We address the technical aspects of mobile AR application development, emphasizing the technologies that render the delivery of augmented reality content possible and experientially superior. We examine the state of the art, providing an analysis concerning the development and the objectives of each application. Acknowledging the various technological limitations hindering AR’s substantial enduser adoption, the paper proposes a model for developing AR mobile applications for the field of tourism, aiming to release AR’s full potential within the field.

Description

Keywords

augmented reality, mobile applications, tourist experience, experience quality, location awareness

Citation

Kounavis, C.D., Kasimati, A.E., Zamani, E.D. (2012) Enhancing the Tourism Experience through Mobile Augmented Reality: Challenges and Prospects. International Journal of Engineering Business Management, Special Issue: Digital and Mobile Economy, 4

Rights

Research Institute

Centre for Computing and Social Responsibility (CCSR)