The Influence of Culture on Attitudes Towards Humorous Advertising

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dc.cclicenceCC-BYen
dc.contributor.authorWang, Yi
dc.contributor.authorLu, Su
dc.contributor.authorLiu, Jia
dc.contributor.authorTan, Jiahui
dc.contributor.authorZhang, Juyuan
dc.date.acceptance2019-04-16
dc.date.accessioned2019-11-19T16:18:10Z
dc.date.available2019-11-19T16:18:10Z
dc.date.issued2019-05-08
dc.descriptionopen access articleen
dc.funderOther external funder (please detail below)en
dc.funder.otherNational Natural Science Foundation of Chinaen
dc.funder.otherthe Fundamental Research Funds for the Central Universitiesen
dc.identifier.citationWang, Y. et al. (2019). The Influence of Culture on Attitudes Towards Humorous Advertising. Frontiers in Psychology, 10, 1015en
dc.identifier.doihttps://doi.org/10.3389/fpsyg.2019.01015
dc.identifier.isbnhttp://dx.doi.org/10.3389/fpsyg.2019.01015
dc.identifier.issn1664-1078
dc.identifier.urihttps://dora.dmu.ac.uk/handle/2086/18825
dc.language.isoenen
dc.peerreviewedYesen
dc.projectid71472192en
dc.projectid71401036en
dc.publisherFrontiers in Psychologyen
dc.researchinstituteInstitute for Psychological Scienceen
dc.subjectcultureen
dc.subjecthumoren
dc.subjectbranden
dc.subjecthumorous advertisingen
dc.subjectadvertising tacticsen
dc.titleThe Influence of Culture on Attitudes Towards Humorous Advertisingen
dc.typeArticleen

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