The Influence of Culture on Attitudes Towards Humorous Advertising

Date

2019-05-08

Advisors

Journal Title

Journal ISSN

ISSN

1664-1078

Volume Title

Publisher

Frontiers in Psychology

Type

Article

Peer reviewed

Yes

Abstract

Description

open access article

Keywords

culture, humor, brand, humorous advertising, advertising tactics

Citation

Wang, Y. et al. (2019). The Influence of Culture on Attitudes Towards Humorous Advertising. Frontiers in Psychology, 10, 1015

Rights

Research Institute

Institute for Psychological Science