The Influence of Culture on Attitudes Towards Humorous Advertising
Date
2019-05-08
Authors
Advisors
Journal Title
Journal ISSN
ISSN
1664-1078
Volume Title
Publisher
Frontiers
Type
Article
Peer reviewed
Yes
Abstract
Description
open access article
Keywords
culture, humor, brand, humorous advertising, advertising tactics
Citation
Wang, Y. et al. (2019). The Influence of Culture on Attitudes Towards Humorous Advertising. Frontiers in Psychology, 10, 1015