Differential game approach to pricing and advertising decisions
| dc.cclicence | CC-BY-NC | en |
| dc.contributor.author | Amoozad Mahdiraji, Hannan | |
| dc.contributor.author | Hatami-Marbini, A. | |
| dc.contributor.author | Mohammadi Moazed, Niloofar | |
| dc.contributor.author | Ansari, Manuchehr | |
| dc.contributor.author | Abbasi Kamardi, Ali Asghar | |
| dc.date.acceptance | 2021-07-06 | |
| dc.date.accessioned | 2021-07-17T10:54:59Z | |
| dc.date.available | 2021-07-17T10:54:59Z | |
| dc.date.issued | 2021-07-13 | |
| dc.description | The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link. | en |
| dc.description.abstract | This study proposes a model to make concurrent decisions on dynamic pricing and advertising to maximise firms' profitability over an infinite time horizon in a duopoly market. To this end, the Nerlove-Arrow pricing and advertising model is designed in the presence of shifting costs in a dynamic duopolistic competition as a differential game. The Nash equilibrium solution is defined based upon a set of Hamilton–Jacobi–Bellman. Four scenarios are applied for economic interpretations and the efficacy of the model. | en |
| dc.funder | No external funder | en |
| dc.identifier.citation | Mahdiraji, M.A., Hatami-Marbini, A., Moazed, N.M., Ansari, M., Kamardi, A.A.A. (2021) Differential game approach to pricing and advertising decisions. Operations Research Letters, 49 (5), pp. 688-695 | en |
| dc.identifier.doi | https://doi.org/10.1016/j.orl.2021.07.002 | |
| dc.identifier.issn | 0167-6377 | |
| dc.identifier.uri | https://dora.dmu.ac.uk/handle/2086/21101 | |
| dc.language.iso | en | en |
| dc.peerreviewed | Yes | en |
| dc.publisher | Elsevier | en |
| dc.researchinstitute | Centre for Enterprise and Innovation (CEI) | en |
| dc.subject | Dynamic pricing | en |
| dc.subject | Dynamic advertising | en |
| dc.subject | Duopoly market | en |
| dc.subject | Shift costs | en |
| dc.subject | Differential game | en |
| dc.title | Differential game approach to pricing and advertising decisions | en |
| dc.type | Article | en |