Intelligence – A global comparison.

Date

2006

Advisors

Journal Title

Journal ISSN

ISSN

0701-3086

DOI

Volume Title

Publisher

University of Ottawa, School of Management

Type

Article

Peer reviewed

Yes

Abstract

Competitive intelligence has occupied much attention in the popular press and with key business leaders. Books on intelligence are regularly becoming top sellers and senior executives are lauding the importance of it as a driver for change and increased competitive advantage. This paper examines three empirical studies carried out in Canada, United Kingdom and Europe and draws comparisons on their approach and findings. The authors also note other empirical studies undertaken so far and conclude that not only are they small in number but they do not appear to be advancing knowledge in the field. Neither are they innovative or creative. A sea change in approach is recommended with the goal being to answer the questions as to “how” and “why” rather than “whether” intelligence practice is conducted.

Description

Keywords

marketing intelligence, global comparison, competitive intelligence

Citation

Calof, J.L., Wright, S. and Badr, A. (2006) Intelligence – A Global Comparison. University of Ottawa, School of Management, Occasional Paper No 06-36

Rights

Research Institute