Authenticity as Performativity on Social Media

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dc.cclicenceN/Aen
dc.contributor.authorTaylor, Allan S.
dc.date.accessioned2022-11-07T15:16:09Z
dc.date.available2022-11-07T15:16:09Z
dc.date.issued2022-10-13
dc.description.abstractAuthenticity is a highly-prized concept on social media, but given the history of the term, has it been adequately scrutinised? This book provides an alternative definition of authentic social media practice and suggests that, rather than being an achievable ideal, authenticity reveals itself as an unrepeatable temporary interval. Applying a post-structural lens of performativity, Taylor analyses the resurgence of the authentic as a cultural trend and argues that the professionalisation of social media has given rise to a ‘neoliberal authentic’ that equates productivity with self-actualisation, questioning whether society should present this as a cultural ideal. Using a new critical framework, Taylor recontextualises authenticity in a variety of social media practices. This includes authentic self-representation, authentic influence and its effect in influencer culture, as well as meme production as an attempt to find authenticity. Part-reader, part-manifesto, the book asks readers to reappraise authenticity and provides a working definition for future practice.en
dc.funderNo external funderen
dc.identifier.citationTaylor, A.S. (2022) Authenticity as Performativity on Social Media. Palgraveen
dc.identifier.doihttps://doi.org/10.1007/978-3-031-12148-7
dc.identifier.isbn9783031121470
dc.identifier.urihttps://hdl.handle.net/2086/22283
dc.language.isoenen
dc.peerreviewedYesen
dc.projectidN/Aen
dc.publisherPalgrave Macmillanen
dc.researchinstituteInstitute of Creative Technologies (IOCT)en
dc.subjectauthenticityen
dc.subjectsocial mediaen
dc.subjectperformativityen
dc.subjectinfluenceen
dc.subjectselfieen
dc.subjectmemeen
dc.titleAuthenticity as Performativity on Social Mediaen
dc.typeBooken

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