Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity.

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dc.contributor.authorGarry, Tony
dc.contributor.authorBroderick, Anne
dc.contributor.authorLahiffe, K.
dc.date.accessioned2009-12-14T14:27:26Z
dc.date.available2009-12-14T14:27:26Z
dc.date.issued2008
dc.identifier.citationGarry, T., Broderick, A.J., Lahiffe, K. (2008) Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity. Journal of Marketing Management, 24 (9/10), pp. 959-978.en
dc.identifier.doihttps://doi.org/10.1362/026725708X381993
dc.identifier.issn0267-257X
dc.identifier.urihttp://hdl.handle.net/2086/3085
dc.language.isoenen
dc.peerreviewedYesen
dc.publisherWestburn Publishersen
dc.titleTribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity.en
dc.typeArticleen

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