Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity.

Date

2008

Advisors

Journal Title

Journal ISSN

ISSN

0267-257X

Volume Title

Publisher

Westburn Publishers

Type

Article

Peer reviewed

Yes

Abstract

Description

Keywords

Citation

Garry, T., Broderick, A.J., Lahiffe, K. (2008) Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity. Journal of Marketing Management, 24 (9/10), pp. 959-978.

Rights

Research Institute