Market research within 3D virtual worlds: An examination of pertinent issues

Date

2013

Advisors

Journal Title

Journal ISSN

ISSN

1470-7853

Volume Title

Publisher

Type

Article

Peer reviewed

Abstract

Description

Keywords

Citation

Harwood, T. and Ward, B. (2013) Market research within 3D virtual worlds: An examination of pertinent issues. International Journal of Market Research, 55 (2), pp. 247-266

Rights

Research Institute

Institute of Creative Technologies (IOCT)