Brand meaning negotiation and the role of the online community: a mini case study.

Date

2003

Advisors

Journal Title

Journal ISSN

ISSN

1475-3928

Volume Title

Publisher

Westburn Publishers Ltd

Type

Article

Peer reviewed

Yes

Abstract

Description

Keywords

Citation

Broderick, A., MacLaran, P. and Ma, P. (2003) Brand meaning negotiation and the role of the online community: a mini case study. Journal of Customer Behaviour, 2 (1), pp. 75-103.

Rights

Research Institute