Brand meaning negotiation and the role of the online community: a mini case study.
Date
2003
Authors
Advisors
Journal Title
Journal ISSN
ISSN
1475-3928
Volume Title
Publisher
Westburn Publishers Ltd
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Broderick, A., MacLaran, P. and Ma, P. (2003) Brand meaning negotiation and the role of the online community: a mini case study. Journal of Customer Behaviour, 2 (1), pp. 75-103.