Television Sports Rights Beyond the West: The Cases of India and South Africa

Date

2016-01-28

Advisors

Journal Title

Journal ISSN

ISSN

Volume Title

Publisher

Sage

Type

Article

Peer reviewed

Yes

Abstract

The main object of this article is to highlight the important role played by television sports rights in two significant non-Western media markets, namely India and South Africa. Specifically, this article highlight how key trends commonly identified in Western countries have also been apparent in India and South Africa, namely the use of exclusive sports rights as a ‘battering ram’ to open up pay-TV markets and the resulting escalation in the value of premium rights. Just as significantly, the cases of India and South Africa also demonstrate the importance of sports broadcasting regulation in two main areas: first, major events legislation, designed to guarantee that certain major sporting events remain available on free-to-air television; and, secondly, the application of competition law in order to limit the use of sports rights as a source of market power within pay-TV.

Description

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.

Keywords

sports rights, sports broadcasting, India, South Africa, major events legislation, competition law

Citation

Smith, P. (2016) Television Sports Rights Beyond the West: The Cases of India and South Africa. Global Media and Communication, 12 (1), pp. 67-83

Rights

Research Institute

Media and Communication Research Centre (MCRC)
Cinema and Television History Institute (CATHI)