Getting Lost “Into the Wild”: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach
Date
2009-06
Authors
Advisors
Journal Title
Journal ISSN
ISSN
0098-9258
DOI
Volume Title
Publisher
Association for Consumer Research
Type
Article
Peer reviewed
Abstract
As consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the two researchers examined their own individual private consumption experiences with the recently released movie Into the Wild (US 2007) as a complex tapestry of interrelated factors. The introspective data indicates that a consumer’s personal engagement with the movie narrative, its characters and underlying philosophy is of particular importance for one’s enjoyment of the movie. This allows for and even enhances the consumer’s temporary feeling of complete immersion into the movie’s imaginary world.
Description
The Publisher's final version can be found by following the URI link.
Keywords
Film Consumption & Enjoyment, Experiential Consumption, Narrative Transportation Theory, Autoethnography/Subjective Personal Introspection, Cultural heritage and cultural production
Citation
Batat, W. and Wohlfeil, M. (2009) Getting Lost 'Into the Wild': Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach. Advances in Consumer Research, 36, pp.372-377.