Getting Lost “Into the Wild”: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach

Date

2009-06

Advisors

Journal Title

Journal ISSN

ISSN

0098-9258

DOI

Volume Title

Publisher

Association for Consumer Research

Type

Article

Peer reviewed

Abstract

As consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the two researchers examined their own individual private consumption experiences with the recently released movie Into the Wild (US 2007) as a complex tapestry of interrelated factors. The introspective data indicates that a consumer’s personal engagement with the movie narrative, its characters and underlying philosophy is of particular importance for one’s enjoyment of the movie. This allows for and even enhances the consumer’s temporary feeling of complete immersion into the movie’s imaginary world.

Description

The Publisher's final version can be found by following the URI link.

Keywords

Film Consumption & Enjoyment, Experiential Consumption, Narrative Transportation Theory, Autoethnography/Subjective Personal Introspection, Cultural heritage and cultural production

Citation

Batat, W. and Wohlfeil, M. (2009) Getting Lost 'Into the Wild': Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach. Advances in Consumer Research, 36, pp.372-377.

Rights

Research Institute