Reconceptualising the Consumer Journey in the Digital Age – An Exploratory Study of the United Kingdom Retail Sector

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dc.cclicenceCC-BY-NCen
dc.contributor.authorScott, T.en
dc.contributor.authorScott, Peteren
dc.contributor.authorStokes, Peteren
dc.contributor.authorMoore, Neilen
dc.contributor.authorSmith, Simonen
dc.contributor.authorWard, T.en
dc.date.acceptance2015-09-18en
dc.date.accessioned2017-08-09T09:59:27Z
dc.date.available2017-08-09T09:59:27Z
dc.date.issued2015-09-18
dc.funderN/Aen
dc.identifier.citationScott, T., Scott, P., Stokes, P., Moore, N., Smith, S., Ward, T. (2015) Reconceptualising the Consumer Journey in the Digital Age – An Exploratory Study of the United Kingdom Retail Sector. EuroMed Conference – University of Verona, Italy, September 18-20.en
dc.identifier.urihttp://hdl.handle.net/2086/14392
dc.language.isoenen
dc.peerreviewedYesen
dc.projectidN/Aen
dc.researchinstituteCentre for Enterprise and Innovation (CEI)en
dc.subjectconsumeren
dc.subjectdigitalen
dc.titleReconceptualising the Consumer Journey in the Digital Age – An Exploratory Study of the United Kingdom Retail Sectoren
dc.typeConferenceen

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