Reconceptualising the Consumer Journey in the Digital Age – An Exploratory Study of the United Kingdom Retail Sector

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CUsersPeterDocumentsPeterEuroMed2015Scott, Scott, Stokes, Moore, Smith and Ward (2015) - submission for EuroMed .docx (30.08 KB)

Date

2015-09-18

Authors

Scott, T.
Scott, Peter
Stokes, Peter
Moore, Neil
Smith, Simon
Ward, T.

Advisors

Journal Title

Journal ISSN

ISSN

DOI

Volume Title

Publisher

Type

Conference

Peer reviewed

Yes

Abstract

Description

Keywords

consumer, digital

Citation

Scott, T., Scott, P., Stokes, P., Moore, N., Smith, S., Ward, T. (2015) Reconceptualising the Consumer Journey in the Digital Age – An Exploratory Study of the United Kingdom Retail Sector. EuroMed Conference – University of Verona, Italy, September 18-20.

URI

http://hdl.handle.net/2086/14392

Rights

Research Institute

Collections

School of Leadership, Management and Marketing