Reconceptualising the Consumer Journey in the Digital Age – An Exploratory Study of the United Kingdom Retail Sector

Abstract

Description

Keywords

consumer, digital

Citation

Scott, T., Scott, P., Stokes, P., Moore, N., Smith, S., Ward, T. (2015) Reconceptualising the Consumer Journey in the Digital Age – An Exploratory Study of the United Kingdom Retail Sector. EuroMed Conference – University of Verona, Italy, September 18-20.

Rights

Research Institute

Centre for Enterprise and Innovation (CEI)