Political marketing and the 2005 election: what’s ideology got to do with it?

Date

2006

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DOI

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Publisher

Manchester: Manchester University Press

Type

Book chapter

Peer reviewed

Abstract

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Citation

Savigny, H. (2006) ‘Political marketing and the 2005 election: what’s ideology got to do with it?’ In: Lilleker D., Jackson N., Scullion, R. (eds.) The Political Marketing Election? UK 2005. Manchester: Manchester University Press pp.81-100

Rights

Research Institute

Media and Communication Research Centre (MCRC)