Competitive intelligence in action.
Date
1999-04
Advisors
Journal Title
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ISSN
DOI
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Publisher
De Montfort University
Type
Other
Peer reviewed
No
Abstract
This document reports on the findings of the very first survey to be undertaken on Competitive Intelligence (CI) practice in UK firms. The findings from mail and interview data were analysed and categorised to produce a Taxonomy of CI Practice. This study was the foundation from which further empirical studies were designed.
Description
Keywords
competitive intelligence, empirical study, United Kingdom, taxonomy of practice
Citation
Wright, S., Callow, J. and Pickton, D.W. (2010) Competitive intelligence in action. De Montfort University