Enhancing consumer empowerment.

Date

2006

Advisors

Journal Title

Journal ISSN

ISSN

0309-0566

Volume Title

Publisher

Emerald Group Publishing Limited

Type

Article

Peer reviewed

Yes

Abstract

Description

Keywords

Citation

Wright, L. T., Newman, A. and Dennis, C. (2006) Enhancing consumer empowerment. European Journal of Marketing, 40 (9/10), pp. 925-935.

Rights

Research Institute