"Tell me lies, tell me sweet little lies": dealing with socially desirable responses in market research.
Date
2001
Authors
Advisors
Journal Title
Journal ISSN
ISSN
0265-1335
Volume Title
Publisher
Westburn Publishers Ltd
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Nancarrow, C., Brace, I. and Wright, L. T. (2001) "Tell me lies, tell me sweet little lies": dealing with socially desirable responses in market research. The Marketing Review, 2 (1), pp. 55-69.