Empowerment Through Women Entrepreneurship: A Case from the Beauty Salon Sector in Sri Lanka

Date

2021-07-02

Advisors

Journal Title

Journal ISSN

ISSN

Volume Title

Publisher

Institute of Economic Sciences

Type

Article

Peer reviewed

Yes

Abstract

The purpose of the current study was to explore the conditions of empowerment among women entrepreneurs in the beauty salon sector in Sri Lanka by shedding light on the specific challenges faced by women when initiating and developing an enterprise. Focus group discussions were used to create a collaborative platform for businesswomen to meet and exchange experiences on being entrepreneurial women. Twelve women entrepreneurs who own beauty salons in the outskirts of the capital city of Sri Lanka participated in the workshop. Sen's capability approach and Kabeer's empowerment framework was used to interpret the findings. The women in the study face many challenges such as difficulties in maintaining a healthy work-life balance, double burden and tiresome multi-tasking. Research suggests that women’s choice to become an entrepreneur enables them to achieve their practical and strategic gender needs. Nevertheless, too much focus on fulfilling practical gender needs limits the ability of women to fulfil their strategic gender needs. However, entrepreneurial agency has changed their status through improving the wellbeing of women, increasing the actual economic contribution, strengthening the economic security, through the ability to exercise purchasing power to invest on children, sense of self-worth, value within their families and family welfare. The study will increase our understanding of women and their family ties and the challenges women face in multiple roles they play in a developing context like Sri Lanka.

Description

open access article

Keywords

Women entrepreneurship, identity roles, self-perception, agency, resources, achievements, empowerment

Citation

De Silva, T., Barbutiu, S. M., Wakunuma, K. and Dhameeth, G. S. (2021) Empowerment Through Women Entrepreneurship: A Case from the Beauty Salon Sector in Sri Lanka. Journal of Women’s Entrepreneurship and Education. 1-2

Rights

Research Institute

Centre for Computing and Social Responsibility (CCSR)