Marketing Shakespeare Films: From Tragedy to Biopic

Date

2016-04

Advisors

Journal Title

Journal ISSN

ISSN

Volume Title

Publisher

Palgrave

Type

Book chapter

Peer reviewed

Abstract

The chapter considers why the biopic, Shakespeare in Love is the most financially successful Shakespeare film, to date.

Description

Keywords

Shakespeare in Love, film advertising

Citation

Cartmell, D. (2016) Marketing Shakespeare Films: From Tragedy to Biopic. In: Dominic Shellard and Siobhan Keenan, ed. Shakespeare's Cultural Capital: His Economic Impact from the Sixteenth to the Twenty-first Century. London: Palgrave Macmillan, pp. 57-76

Rights

Research Institute

Institute of English