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Gifting, sharing, donating, helping: tracing discourses of altruism and medical need in clinics' recruitment of egg providers
Fertility treatment using donor eggs is a growing phenomenon, with over 40,000 cycles performed across Europe per year. European regulations stipulate that in advertising for women to come forward as egg providers, promotional ...
A comparative analysis of marketing materials used to recruit egg donors in Belgium, Spain and the United Kingdom (Poster).
Study question: How is egg donation framed in clinic marketing material used to recruit and/or inform potential egg donors in (Dutch speaking) Belgium, Spain and the UK? Summary answer: In Belgium, egg donation (ED) was ...